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About Us


Unlocking human behaviour

We are a team consisting of Data scientists, Behavioural specialists, and Psychologists, whose combined passion is to transform the way in which we analyse and predict human behavior. Our founders have been designing computer models that analyse data about human communication methods since 1994.

Our Methodology combines Artificial Intelligence, which removes both conscious and sub conscious bias from the process, together with the expertise of Clinical Psychologists. Our use of Big Data, Machine Learning, and Psycholinguistics helps to unlock behavioural patterns, delivering deep insight into human actions.

Our work allows companies to revolutionize the process in their analysis, communication, and decision-making with customers and staff, as well as ensuring effective short, medium, and long term business modeling.

Using our cutting-edge technology we provide answers to complex questions about human behavior. Not only do we unlock insight on a revolutionary scale but we also provide clarity around how that insight should be used and applied in order to deliver real impact – thus supporting you in achieving your goals.

Our clients are able to understand people and markets more deeply and accurately than ever before, allowing them to make better informed business decisions and giving them a real competitor advantage.
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Our Team

29+ years of experience analysing human behaviour in online communities

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Walter Farfan

Head of Behaviour Sciences

Mr. Farfan has spent the last two decades studying Human Behaviour working with specialists in Social Psychology and Neuro Linguistic Programming. He was part of the team that founded the world’s first application that used NLP for the analysis of Social Media conversations according to the Inbound Cycle Format. He holds an associate degree in Marketing and has worked with Credit Suisse, Barclays, HSBC and Dow Jones. He specialises in applicable use of Data Science, Audience Intelligence and Psycholinguistics.

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Mike Blaster

Head of Data Science

Mike Blaster is a recognized expert in data analysis applied to business management and online communities. With more than 25 years working in this field, he is one of the most experienced professionals in the practical application of Digital Marketing and Monetization in the Hispanic world. A known researcher, investor and strategist, he has been extensively devoted since 1995 to the design of data-based business and marketing strategies for customers across the globe.

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Zunaira Arshad

Head of Psychology

With a background in behavioral sciences and research Zunaira is a passionate advocate for mental health awareness. She holds a Master’s degree in Clinical Psychology and has worked extensively in both public and private sectors with a diverse clientele. Previously, she has been involved with multiple organizations and held workshops about work stress, psychological needs of employees among others. A lecturer of clinical psychology she also still holds her private practice.

Contact Us

If you’re interested in finding out more about how Trace Data Science can help your organization succeed in the transition to the Skill Economy, get in touch.