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About Us


Unlocking human behaviour

We are a team consisting of Data scientists, Behavioural specialists, and Psychologists, whose combine passion is to transform the way we predict and analyse human behavior. Our founders have been designing computer models that analyse data about human communication methods since 1994.

Our Methodology combines Big Data, Machine Learning, and psycholinguistics to unlock behavioral patterns delivering deep insight into human actions.

Our work allows companies to revolutionize the process in their analysis, communication, and decision-making with customers, staff, as well as short, medium, and long term business modeling.

Using our cutting-edge technology we provide answers to complex questions about human behavior. Not only do we unlock insight we give clarity in how that insight should be used and applied in achieving your specific goals.

Our unique methodology produces insight on a revolutionary scale allowing our clients to understand people and markets more deeply and accurately than ever before.
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Our Team

26+ years of experience analysing human behaviour in online communities

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Walter Farfan

Head of Behaviour Sciences

Mr. Farfan has spent the last two decades studying Human Behaviour working with specialists in Social Psychology and Neuro Linguistic Programming. He was part of the team that founded the world’s first application that used NLP for the analysis of Social Media conversations according to the Inbound Cycle Format. He holds an associate degree in Marketing and has worked with Credit Suisse, Barclays, HSBC and Dow Jones. He specialises in applicable use of Data Science, Audience Intelligence and Psycholinguistics.

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Mike Blaster

Head of Data Science

Mike Blaster is a recognized expert in data analysis applied to business management and online communities. With more than 25 years working in this field, he is one of the most experienced professionals in the practical application of Digital Marketing and Monetization in the Hispanic world. A known researcher, investor and strategist, he has been extensively devoted since 1995 to the design of data-based business and marketing strategies for customers across the globe.

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Zunaira Arshad

Head of Psychology

With a background in behavioral sciences and research Zunaira is a passionate advocate for mental health awareness. She holds a Master’s degree in Clinical Psychology and has worked extensively in both public and private sectors with a diverse clientele. Previously, she has been involved with multiple organizations and held workshops about work stress, psychological needs of employees among others. A lecturer of clinical psychology she also still holds her private practice.

Contact Us

If you’re interested in finding out more about how Trace Data Science can help your organization succeed in the transition to the Skill Economy, get in touch.