Why we are specialist
Trace Data Science specializes in analyzing human behaviour and providing insight into your
people on a revolutionary scale. With a totally unique methodology, the Human Insight
Psycholinguistic Analysis combines both AI, which removes all conscious or subconscious bias
from the process, together with the expertise of clinical psychology to provide unprecedented
levels of insight that can deliver a huge impact across any organization in every area.
The HIPA is not just an exceptionally effective recruitment tool but it is essentially a full
employee lifecycle support – it is the Operating, Maintenance and Servicing Manual for
your human-machine.
The HIPA will help to ensure that you hire absolutely the right person for the role, the
person whose personality traits and behaviours fit with both the culture of the
organization and also the demands of the job. It will help to ensure delivery of a tailored
and effective onboarding experience, it will support with the ongoing leadership,
development and engagement of your new employee and consequently increase
performance, engagement, contribution and retention.
Our psycholinguistic analysis method works with clean data which we can obtain in a number of
pre agreed ways without the need to complete any form of assessment or answer any type of
questionnaire- a traditional method of data collection for behaviour profiling, which it has to be
said is fundamentally flawed, as the candidate will invariably be conscious of the image which
they think you will want to see and answers will consequently be corrupted, delivering flawed
outcomes.
Instead, we utilize spoken or written word which is readily available and
uncontaminated in any way. The ideal combination of statistical data and psychological
expertise gives you a deeper understanding of a person before hiring them. Indeed hiring and
all subsequent people decisions you make can be a clear, focused, well informed and
scientifically robust process with the HIPA from Trace Data Science.
Who makes the perfect candidate for the job?
Hiring people can be a risk for any company or it can be an opportunity to find the most perfect
candidate for the role, but understanding the blend of psychological makeup and skill set of the
perfect candidate is the most important goal. A ‘well-matched’ candidate has the necessary
technical skills required for the job but what makes him/her a perfect candidate is the cultural
fit, the behaviours, personality type, emotional and cultural adjustability, values and ethics,
communication style, mindset and work attitude. The better an individual can fit within the
work environment and with others, the better an organization’s productivity and that
employees development and contribution will be.
Understanding human behavior on a deeper level
Most companies rely on an interviewing process or some on the pre-hiring tests of the
candidates for the job, yet both of these processes fail to provide any true insight about the
person. Working with someone means spending many hours of a week with them, interacting
and communicating on a daily basis. You should be able to understand them on a deeper level,
such as how they would respond under stressful situations and the predictability of certain
behaviours to ensure maximum productivity. That level of insight about a candidate is not
available to the HR or the hiring panel without professional help. In an ever-changing world
having an in-depth understanding of human behaviours and attitudes is instrumental in finding
the right candidates and understanding their strengths and limitations, their preferred
communication style and key motivators ensures they maximise their value to you.
How will a Human Insight analysis help you?
The HIPA Human Insight Psycholinguistic Analysis increases the ability of business leaders
to make the right people decisions, it helps to improve the overall organizational culture
and supports management in making well informed decisions. Trace Data Science can
help you to make wiser decisions in relation to role distribution, putting the right person
on the right task, building an identity for a team and creating a high-performing culture
with high quality leadership. Trace Data Science will also help your company in fostering a
positive attitude among employees, increasing levels of engagement, improving crosslevel
communications, and identifying and nurturing passionate leaders.
