Why we are specialist
A customer journey map helps businesses see their products, services and processes from a customer’s point of view. Plotting a customer journey map gives business owners and marketing and design teams valuable insight into common points of friction so they can improve customer experience.
What is a Customer Journey Map?
You are not your customer. What’s intuitive to you may not be intuitive to them.
This visual tool allows you understand their challenges and their vernacular, from both a macro and micro level, and then connect the dots back to your brand, product, service or experience.
Why you need a Customer Journey Map?
You want your customer’s experience to be seamless from start to finish and across multiple channels and touchpoints. Questions will inevitably arise, and you want your customers to find the answers and reassurances they need to commit to a desired conversion.
How can Trace Data Science help and improve this process?
- ▪ Identifying where customers interact with your business.
- ▪ Determining whether the customer journey is logical.
- ▪ Identifying and focusing on different needs at various stages of the buying funnel.
- ▪ Revealing gaps between the desired customer experience and the real customer experience.
- ▪ Allowing businesses to allocate expenditure on development priorities that matter most.
