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Our method

How do we get deeper insights?

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Demographic and Behavioral

Most analytics companies settle for overall abstractions of customer data like age, location, or where they're from. These are useful segments only when you don't have the technical resources or you’re trying to draw some massive generalization.

For us this is just the beginning.

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Psycographic Research

We study people’s values, desires, goals, interests, and lifestyle choices using Active Data consciously provided by an individual (surveys) and Passive Data collected through online tracking technology and actual conversations (insider analytics).

Once data is gathered, it is combined to reveal hidden truths about your audience.

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Stated Preferences

We process through our system and confirm with our human team what we call Contaminated Data Sets to detect and delete high magnitude contamination, shape contamination and partial contamination.

Preserving only normal curves and discarding outliers.

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Observed Preferences

This final form is built around observed preferences, based on -not so much the way people say they feel or the way they think- but what they've actually done and what we actually observe of their behaviours, using first-party data obtained via state of the art Big Data Analytics, Machine Learning and Artificial Intelligence.



News & Articles

Latest from Trace Data Science


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Contact Us

If you’re interested in finding out more about how Trace Data Science can help your organization succeed in the transition to the Skill Economy, get in touch.